Web analytics refers to the collection, measurement, analysis, and reporting of data related to website usage and visitor behavior. It involves tracking various aspects of a website, such as the number of visitors, page views, click-through rates, conversion rates, and other relevant metrics.
The primary purpose of web analytics is to understand how users interact with a website, gain insights into their preferences and behaviors, and make data-driven decisions to improve the website’s performance, and user experience, and achieve specific goals.
By analyzing web analytics data, businesses can identify patterns, trends, and opportunities to optimize their websites, enhance marketing campaigns, improve conversion rates, target specific audiences, and ultimately achieve their desired objectives.
– Google Analytics Setup
– GA4 E-commerce Tracking
– E-commerce Purchase Tracking
– Server Side Tracking
– Google Ads Conversion Tracking
– Cross-Domain Tracking
– Facebook Pixel Setup with All Social Media Pixel Setup.