Web analytics refers to the collection, measurement, analysis, and reporting of data related to website usage and visitor behavior. It involves tracking various aspects of a website, such as the number of visitors, page views, click-through rates, conversion rates, and other relevant metrics.
The primary purpose of web analytics is to understand how users interact with a website, gain insights into their preferences and behaviors, and make data-driven decisions to improve the website’s performance, and user experience, and achieve specific goals.
Web analytics tools, such as Google Analytics, provide valuable data and reports that help website owners and marketers evaluate the effectiveness of their online strategies. These tools track visitor activity through various means, including cookies, JavaScript tags, and log files, and provide information on user demographics, traffic sources, popular pages, time spent on site, and much more.
By analyzing web analytics data, businesses can identify patterns, trends, and opportunities to optimize their websites, enhance marketing campaigns, improve conversion rates, target specific audiences, and ultimately achieve their desired objectives.
– Google Analytics Setup
– GA4 E-commerce Tracking
– E-commerce Purchase Tracking
– Server Side Tracking
– Google Ads Conversion Tracking
– Cross-Domain Tracking
– Facebook Pixel Setup with All Social Media Pixel Setup.
-E-commerce Reporting
